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Core Dao - Cartel Web Design

UX/UI Design
Webflow
2025

Project Brief

Core Cartel is an exclusive community within the Core Chain Ventures ecosystem, uniting high-caliber Bitcoin and DeFi builders, developers, and enthusiasts through VIP access to yield opportunities and strategic insights. Tasked with elevating their digital presence, I designed and built a dynamic one-pager in Webflow.

Problem Statement

Core Chain Ventures needed a standout landing page for Core Cartel that captured its elite community vibe for builders and developers, clearly communicating membership perks like exclusive Bitcoin yield strategies and VIP insights, amid a cluttered Web3 landscape where generic designs fail to convert discerning DeFi talent.

Design & Webflow Development

The page employs a sleek dark theme with custom-coded interactions mouse cursor proximity triggers animated orange grid boxes for a premium, responsive feel that immerses developers in the "cartel" aesthetic from the hero section onward. Scannable sections break down benefits (yield access, builder events, strategic resources) with bold typography and hover effects, funneling visitors toward membership CTAs while balancing exclusivity with accessibility for Bitcoin and DeFi developers.

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Impact

The interactive one-pager boosted Core Cartel visibility among developers, generating strong membership interest and reinforcing Core Chain Ventures' position in the Bitcoin DeFi space through a design that turned passive scrolls into engaged builder onboarding.