Core DAO is a decentralized organization developing the Core blockchain a next‑generation network that blends Bitcoin’s security with modern scalability was gearing up for TOKEN2049, the world's premier crypto conference series. Tasked with boosting their event visibility, I designed and built a high-conversion one-pager in Webflow for the Bitcoin Fusion side event and Ledger giveaway, distilling complex yield products into a scannable funnel that drove hundreds of sign-ups.
Core needed a focused one‑pager for TOKEN2049 that clearly explained Bitcoin Fusion a self‑custodial Bitcoin staking and yield‑generating ecosystem while driving attendance and sign‑ups on a crowded conference floor. Their previous messaging was too technical and product‑heavy, making it hard for retail holders, whales, and institutions to quickly grasp the value of Core’s Bitcoin DeFi stack and the side‑event giveaway; the challenge was to distill complex concepts like Dual Staking, lstBTC, and miner participation into a simple, scrollable page that felt premium, easy to scan, and action‑oriented.
The design is structured as a tight, single‑scroll event funnel that blends marketing and education: a bold, dark hero foregrounds TOKEN2049 details and the Ledger giveaway, while subsequent sections introduce Bitcoin Fusion as a thought‑leadership hub and break down Core’s staking and yield products into digestible blocks and FAQs. Clear visual hierarchy, repeated value‑driven phrases (“unlock Bitcoin’s yield potential,” “Bitcoin Everything Chain”), and prominent CTAs create a narrative‑driven experience that helps both technical and non‑technical users understand Core’s role in Bitcoin DeFi and quickly move from interest to action.
The TOKEN2049 one‑pager drove hundreds of direct sign‑ups via its embedded popup form, contributing to Core's strong side‑event presence at the conference, which drew 15,000 total attendees from 150+ countries. This high conversion rate validated the design's ability to cut through the noise of 200+ exhibitors and 500+ side events, turning passive browsers into engaged leads for Bitcoin Fusion panels and the Ledger giveaway. By simplifying complex Bitcoin DeFi concepts like Dual Staking and lstBTC into scannable, action‑oriented sections, the page amplified Core's positioning as a Bitcoin yield leader, aligning with broader momentum like 5,000+ BTC dual‑staked across their ecosystem.
